Every time we hear that Chicago band OK Go is about to release a new video, we know that our eyes will delight watching their most recent creation. Since the minute we saw the video for “A Million Ways” back in 2005, we knew something was happening. Then came “Here It Goes Again”. The rest is history.
Today, four albums later, the quartet returns to surprise us with the video of their single, “Obsession“, part of their Hungry Ghosts album from 2014. The video is…well… see for yourself above! It’s amazing to see how they managed to create an entire choreography using 567 printers and stop motion techniques to simulate a background video mapping (what they have called “the first paper mapping project”).
The band had the help of the Double A paper company to create this project that took 5 days to be filmed. “The band even spent 2 weeks in Japan where the shooting took place to help develop and test the system to ensure everything functions perfectly. They also had to rehearse their dance moves for the video – which they had to perform in front of 567 printers and countless piles of paper.” The paper company also made it very clear: all the paper was “recycled and the proceeds will be delivered to Greenpeace.”
(Another) interesting fact about the video is that, by having so many colors and textures, its premiere had to be delayed due to the “Auto HD” function of YouTube, as the band explains in the description of the video: “This video has a lot of flashing colors. If you’re susceptible to seizures, be careful, please.”
Watch the video for “Obsession” (in 1440p or 2160p quality) above and let us know what you think in the comments below!